QR code label printing with coating machine assistance
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How can a primer coater and UV coating machine help in QR code label printing?
QR code labels are two-dimensional codes that encrypt substantial amount of data in a black-and-white square matrix of dots. With smartphone scanning and QR code scanner, QR code becomes the communication window between offline and online data.
QR codes can be seen and used everywhere such as stores, restaurants, hotels, office, public transportation, logistics operations and factories operation etc.
China has become a cashless society with smartphone payment while more and more countries and areas follow. How does it happen? With QR code support, people can pay everything by Alipay, Wechat Pay, Union Pay etc instantly. With QR code, people can buy groceries and drinks from the street, pay taxi charge, give tips, pay parking fee etc. You can even give money to beggars through their QR code labels.
Sharing economy is popular right now in China and you can share almost everything, from bike-sharing project, to battery bank, to umbrella and even to time-sharing. How can you do that without contacting anybody else? A small piece of QR code labels can do it.
QR code becomes a powerful marketing tool, from coupon service to consumers information collecting to event registraction. The system can analyse the consumers and market with the help of collected data.
Restaurant manus have been a big business for many printing shops but there is less and less manus in paper type. People can order food on cellphone or smart tablet and people can even pre-order food before they arrive in the restaurant by a QR code label.
For packaging and storing, QR code label can store information of production date, expiration date, manufacturing information, QC, delivery information, operation instruction, usage tips etc. And with QR code label, the good records can be transmitted to online system in real time through Wi-Fi.
You can see QR code label everywhere in daily life and you can imagine QR code label is a big business for printing industry. Actually there are several printing factories in China grow rapidly and big with QR code label printing from Alipay, Wechat Pay, Union Pay, Meituan Pay orders.
QR code is variable data system, and one is different from the other one. In this case, digital press is the only means for QR code label printing.
Of the QR code label, the one for payment or online order system or Wechat Pay/Alipay etc should stand time and weather. Then plastic (such as PP, PET, PE, PVC) is a prior material and HP Indigo is the prior digital press. The printing process can be like this:
- Use a primer coating machine before printing.
- Make QR code label printing with a HP Indigo Press.
- Possibly a layer of UV coating after printing for protection with a UV coating machine.
- Die cutting the full sheet into single QR code label.
This is a growing business sergment and nobody should turn their attention away from it.
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